Sales of Xiaomi SU7 Ultra Sports Car Plunge Dramatically

• February 1, 2026

Xiaomi, a relatively new player in the automotive industry, has experienced a significant drop in sales of its high-performance electric sports car, the SU7 Ultra. Despite entering the electric vehicle market with a limited lineup of just two models, the company initially saw strong demand for its top-tier offering, but recent sales data indicates a steep decline.

Sharp Decline in SU7 Ultra Sales

In December, Xiaomi managed to sell only 45 units of the SU7 Ultra. This represents a dramatic downturn when compared to March of the previous year, during which sales peaked at 3,101 units. The scale of the decrease highlights a substantial shift in consumer interest or market conditions affecting the vehicle’s performance.

The SU7 Ultra had positioned itself as the most dynamic and premium version within Xiaomi’s modest electric vehicle portfolio. However, the recent decline in sales raises questions about the long-term viability of the model and challenges the company’s ability to sustain momentum in the increasingly competitive electric sports car segment.

As Xiaomi continues to develop its presence in the EV market, the downward trend in SU7 Ultra sales underscores the difficulties faced by newer manufacturers trying to establish a foothold amid established automakers and evolving consumer preferences. The company has yet to disclose detailed plans on how it intends to address this significant market setback.

While Xiaomi’s innovative approach has earned the company attention beyond its core electronics business, the automotive sector presents unique challenges. The rapid downturn in the SU7 Ultra’s sales figures serves as a reminder of the fluctuating nature of the electric vehicle market, especially in the segment targeting performance-oriented buyers.

Market analysts and industry watchers will be observing Xiaomi’s next moves closely to determine whether the company can reverse this sales slump and maintain a competitive edge in electric sports cars going forward.

Xiaomi’s SU7 Ultra sports car sales have dropped sharply, with December figures falling to just 45 units from over 3,000 last year.