Ferrari Luce Electric Car Faces Backlash, Shares Drop 8%

• May 27, 2026

Ferrari has entered the electric vehicle market with the introduction of its new model, the Luce, a project developed in collaboration with renowned designer Jony Ive. However, the launch has been met with widespread criticism on social media platforms, sparking negative public sentiment around the vehicle’s design and concept.

Priced at approximately €550,000, the Luce was intended to represent Ferrari’s bold step toward electrification amid the evolving automotive landscape. Despite the premium positioning and the involvement of a leading design figure, the vehicle’s reception has been unexpectedly harsh.

Market Impact and Public Reaction

The backlash surrounding the Ferrari Luce sparked a ripple effect beyond social media discussions. Following the negative responses, Ferrari’s stock value experienced a significant decline, dropping by about 8%. Market analysts suggest that the public scrutiny and doubts over the vehicle’s appeal played a central role in the share price movement.

Social media users questioned various aspects of the Luce’s design and value proposition, sparking debates within automotive enthusiast communities and general audiences alike. The unexpected reception highlights the challenges luxury automakers face when entering the electric vehicle sector, where expectations around innovation and aesthetics are particularly high.

Ferrari’s effort to combine cutting-edge electric vehicle technology with premium design expertise underlines the industry’s ongoing transition toward sustainable mobility. The Luce project reflects broader trends as legacy brands adapt to new regulatory environments and shifting consumer preferences.

Despite the immediate criticism and market response, the development might signal Ferrari’s long-term commitment to electrification, albeit one that will require careful navigation of public perception and market demands going forward.

Ferrari’s new electric model Luce, designed with Jony Ive, met harsh criticism online, causing the company’s shares to fall by 8%.