Ferrari Unveils Interior of Luce EV, Designed with Jony Ive’s LoveFrom Studio

• February 10, 2026

Ferrari has revealed the interior design of its upcoming electric vehicle, the Luce, showcasing a unique collaboration with LoveFrom, the creative studio led by former Apple chief designer Jony Ive along with renowned designer Marc Newson. This partnership marks a notable fusion between cutting-edge automotive engineering and minimalist design philosophies developed in the technology sector.

Reviving Retro Elegance in a Modern EV

The design direction for the Luce’s interior deliberately eschews the prevalent trend of fully digital, touchscreen-heavy dashboards in favor of a nostalgic aesthetic inspired by Ferrari models from the 1950s through the 1970s. Instead of relying on complex digital interfaces, the designers have embraced simpler, tactile elements that highlight craftsmanship and heritage, offering a fresh take within the electric vehicle category.

This approach reflects a careful balance of Ferrari’s storied past and its ambitious future in the evolving electric mobility landscape. The collaboration with the LoveFrom studio illustrates Ferrari’s intent to inject a level of refined minimalism and thoughtful design into the next generation of its vehicles.

Though details about the Luce’s technical specifications and release timeline remain undisclosed, the shared images of the interior emphasize a warm, luxurious atmosphere that blends traditional materials with subtle modern touches. The use of clean lines and restrained controls underscores a design ethos aimed at both driver engagement and comfort.

Ferrari’s choice to partner with Jony Ive and Marc Newson highlights the automotive industry’s increasing interest in design partnerships that extend beyond conventional car manufacturing. The Luce’s interior suggests that future Ferrari electric vehicles may prioritize not only performance but also sophisticated design rooted in the brand’s legacy.

As Ferrari continues to develop its electric vehicle lineup, the collaboration with LoveFrom could signal a new chapter in automotive interiors, where digital advancements and heritage aesthetics complement each other to create distinctive and immersive driving environments.

Ferrari presents the interior design of the Luce electric vehicle, created in collaboration with LoveFrom, the studio of Jony Ive and Marc Newson.