Foldable Smartphone Sales Surge in Russia Throughout 2025

• January 26, 2026

In 2025, Russia experienced a significant uptick in foldable smartphone sales, reaching unprecedented levels. Retailer M.Video, referencing data from research firm ICMR, reported that consumer interest in these devices grew notably across the year. This trend underscores the expanding adoption of foldable technology within the Russian market.

Record Growth in Foldable Device Sales

According to the data, a total of approximately 104,000 foldable smartphones were sold in Russia throughout 2025, generating revenue of around 10.7 billion rubles. This represents a 30% increase in units sold and a 25% rise in sales revenue compared to figures from 2024. These results mark the highest sales volume and revenue for foldable smartphones in the country to date.

The sales surge reflects growing consumer acceptance of foldable designs, which offer enhanced functionality by combining the portability of a smartphone with larger screen experiences. Retail chains and market watchers noted increased availability and promotional efforts, which likely contributed to the acceleration in purchases.

While specific brand contributions and device models were not detailed, the overall climb in foldable smartphone sales highlights the shift in demand patterns within Russia’s mobile market.

Globally, foldable smartphones have been gaining traction as manufacturers continue to refine flexible display technology and optimize consumer appeal. Key competitors in this segment include brands pushing innovations that blend smartphone and tablet experiences. The rising sales in Russia align with the broader international movement toward folding form factors in mobile devices.

Looking ahead, market observers will be tracking whether the foldable smartphone segment continues its growth trajectory in Russia, including product launches and further retail expansion. Updates on pricing trends, consumer feedback, and competitive responses will provide additional insights into the segment’s development during 2026.

Foldable smartphone sales in Russia hit a record high in 2025, growing 30% in units and 25% in revenue compared to 2024.