Google Prepares Fitbit Air, a Screenless Fitness Band to Rival Whoop at a Lower Price

• April 21, 2026

Google is reportedly working on a new fitness tracker under its Fitbit brand, designed without a display to directly compete with the popular Whoop fitness band. The device, rumored to be called Fitbit Air, is expected to offer a more affordable option for users interested in advanced fitness tracking without the typical smartwatch or band screen.

Fitbit Air Targets Whoop’s Market With a Screenless Design

The upcoming Fitbit Air aims to enter the segment dominated by Whoop, a company known for its screenless fitness bands focused on continuous health monitoring and performance tracking. By removing a display, Fitbit Air could simplify the device’s design and potentially extend battery life, while also reducing production costs. This approach may make Fitbit Air attractive to a wider audience looking for affordable, dedicated fitness monitoring.

Although detailed specifications and feature sets have yet to be officially revealed, the device’s screenless nature suggests a focus on core health metrics such as heart rate, sleep analysis, and activity tracking, likely accessed through a companion smartphone app. This strategy aligns with Google’s broader integration of Fitbit products into its ecosystem, emphasizing seamless data syncing and user experience.

The price point of Fitbit Air is expected to be positioned below that of Whoop’s offerings, allowing Google to attract value-conscious customers who want fitness tracking without the distractions or costs associated with screen-based wearables.

Fitbit has proven successful in the fitness tracker market with various models offering different combinations of features and price levels. Introducing Fitbit Air as a no-screen fitness band could further diversify the brand’s portfolio and strengthen its appeal among dedicated fitness enthusiasts, athletes, and health-conscious users.

Currently, Google has not provided an official release date, pricing details, or confirmation of the product’s launch, leaving some uncertainty regarding its availability. However, the development of Fitbit Air demonstrates Google’s continued investment in wearable technologies and its ambition to capture various segments of the fitness tracker market.

As competition intensifies in the fitness wearable industry, the Fitbit Air may represent Google’s latest effort to differentiate its product lineup by blending affordability, simplicity, and focused health monitoring tools for a growing user base.

Google is reportedly developing Fitbit Air, a screenless fitness band aimed at competing with the Whoop, offering a more affordable alternative.