Rostelecom to Launch Smart TVs Running Russian Aurora OS with AI Assistant

• May 19, 2026

Rostelecom is moving forward with plans to manufacture smart televisions operating on its proprietary Russian system, Aurora TV. The line of devices will integrate an AI assistant designed to enhance user interaction and streamline functionality.

Targeting Government Sector with Domestic Smart TV Solutions

The initiative aims to bolster Russia’s domestic technology ecosystem by producing smart TVs equipped with an in-house developed operating system. Aurora TV, tailored specifically for these devices, is expected to provide a streamlined and secure user experience aligned with local preferences and regulations.

The primary market for these smart TVs is anticipated to be the public sector, where adoption of homegrown technologies is increasingly prioritized. This follows a broader trend of national technology firms seeking to reduce reliance on foreign operating systems and platforms.

The integrated AI assistant within these smart TVs is set to support various functionalities, potentially including voice commands and intelligent content recommendations, although detailed specifications have not been disclosed. This move comes as AI technologies continue to gain prominence in consumer electronics, offering more personalized and interactive user experiences.

Rostelecom’s entry into the smart TV segment with Aurora OS highlights a strategy to expand its role beyond telecommunications into consumer hardware. The company’s approach underscores a focus on creating vertically integrated solutions leveraging domestic software and AI capabilities.

While further technical details and pricing information remain under wraps, the launch of these smart TVs represents a significant step in Russia’s ongoing efforts to cultivate autonomous technological infrastructure. The rollout schedule and availability will likely align with state initiatives encouraging adoption of national software platforms within public institutions.

Rostelecom plans to produce smart TVs based on Aurora OS featuring an AI assistant, targeting primarily government sector customers.