Cooler Master Launches B360 TV ARGB Liquid Cooler with 6-Inch Rotating Display

• May 27, 2026

Cooler Master has unveiled the B360 TV ARGB, a new all-in-one liquid cooling system designed for PCs. This latest offering from the company distinguishes itself with a large 6-inch display mounted directly on the pump that can rotate for enhanced usability.

The rotating screen provides real-time visuals and can be adjusted in multiple orientations, allowing users to customize the display angle according to their build or preferences. This feature aims to combine effective cooling with an added layer of aesthetic and functional appeal, especially for users interested in showcasing system stats or custom animations.

The B360 TV ARGB includes addressable RGB lighting, a popular feature in the gaming and enthusiast PC market, enabling users to synchronize lighting effects with other compatible hardware components.

This product is currently available in China through the JD online marketplace, where it is priced at 699 yuan, roughly equivalent to $103. Details regarding its wider international availability and official pricing outside China have not been announced.

Innovations in PC Cooling Displays

Integrating large displays directly onto liquid cooling pumps represents a growing trend in the PC hardware industry, combining functional cooling solutions with customizable visual feedback. These displays can be used to monitor temperatures, system load, fan speeds, or even display personalized content, enhancing the overall user experience.

Cooler Master’s B360 TV ARGB continues this momentum by offering a sizeable 6-inch screen that rotates, potentially providing greater flexibility compared to fixed-screen models. This innovation could appeal to PC builders seeking both performance and distinctive aesthetics in their systems.

While traditional AIO coolers focus solely on thermal management, modern iterations increasingly merge advanced cooling performance with interactive features. By embedding a large screen into the pump housing, Cooler Master is leveraging the rising demand for integrated system monitoring without requiring additional components or sacrificing space inside the chassis.

More information on the specifications, compatibility, and launch timeline for markets beyond China remains forthcoming. Enthusiasts and gamers eyeing the B360 TV ARGB will likely be interested in how this cooler balances thermal performance with its novel display integration in real-world scenarios.

Cooler Master introduces the B360 TV ARGB, a liquid cooling system featuring a 6-inch rotating display integrated on the pump unit.