Meta Unveils New AI-Powered Smart Glasses Line Without Ray-Ban Branding Starting at $299

• June 23, 2026

Meta has launched a new series of smart glasses equipped with artificial intelligence, expanding its lineup beyond the previously available Ray-Ban Meta models. The new collection emphasizes bold yet classic designs and employs high-quality materials aimed at elevating the user’s style and experience.

Expanded Customization and Premium Collaboration

Developed in collaboration with EssilorLuxottica, a global leader in premium eyewear manufacturing, the new smart glasses offer a significant increase in customization options. Consumers can choose from three distinct frame designs alongside eight frame colors, allowing for a wide variety of looks. Additionally, four lens types are available, creating a total of 26 unique configuration possibilities catering to diverse preferences and needs.

This diversification underscores Meta’s intent to appeal to a broader audience within the wearable tech market while maintaining a fashionable aesthetic. Furthermore, the departure from the Ray-Ban branding signals a strategic move by Meta to establish a unique identity for its AI-powered eyewear.

The pricing for the new smart glasses starts at $299, positioning the product as a competitively priced option in the emerging segment of AI-integrated wearable devices. Detailed technical specifications and additional feature information have not been fully disclosed, but the integration of artificial intelligence suggests enhanced functionality beyond conventional smart glasses.

Meta’s continued investment in smart wearable technology highlights ongoing trends in merging fashion with advanced technology. As the market for augmented reality and AI-driven eyewear grows, this latest release demonstrates Meta’s commitment to innovation and expanding consumer choice in this space.

Meta introduces a fresh collection of AI-enhanced smart glasses featuring premium designs and diverse customization, priced from $299.