Apple Grows iPhone Sales in U.S. Despite Overall Smartphone Market Decline

• May 13, 2026

In the first quarter of 2026, Apple managed to increase its iPhone sales in the United States, marking a modest growth despite an overall downturn in the country’s smartphone market. According to data from Counterpoint Research, iPhone unit sales rose by 1.3 percent year-over-year during this period.

Market Landscape Shows Divergence in U.S. Smartphone Sales

The broader U.S. smartphone market experienced a contraction, with total sales falling by approximately 5.7 percent compared to the previous year. This decline reflects ongoing challenges across the industry, including market saturation and evolving consumer preferences.

While Apple’s iPhone segment saw slight growth, Android smartphones collectively faced significant losses. The aggregate sales of Android devices dropped by more than 14 percent, underscoring a shift in consumer buying habits favoring Apple’s offering during this quarter.

Among Android competitors, Google’s Pixel series appears to have maintained a stable presence within the premium category. Although detailed figures for Pixel sales were not disclosed, Google’s flagship line has seemingly preserved its specific market niche despite the broader Android downturn.

These trends highlight a competitive dynamic wherein Apple’s flagship devices continue to gain traction in the U.S., even as the overall smartphone market contracts and other Android manufacturers struggle to retain market share.

Industry analysts suggest that Apple’s performance in this segment may benefit from the sustained popularity of its latest iPhone models and brand loyalty. Meanwhile, Android vendors face ongoing pressure to innovate and adjust strategies amidst shifting consumer demands.

The data from Counterpoint Research offers a snapshot of U.S. smartphone market conditions in early 2026, signaling Apple’s resilience in a challenging and changing environment.

iPhone sales in the U.S. increased by 1.3% in Q1 2026 while the overall smartphone market declined by 5.7%, according to Counterpoint Research.