Apple Dominates US Smartphone Market with 69% Share in Q4 2025

• February 3, 2026

Apple achieved a historic milestone in the fourth quarter of 2025 by securing 69% of the smartphone sales in the United States. This notable market share reflects strong consumer demand and positions Apple far ahead of its competitors.

The overall US smartphone market demonstrated modest growth during this period, expanding by approximately 1% compared to the same quarter in the previous year. Despite this incremental increase, Apple’s dominance stood out distinctly.

Apple’s Market Lead Widens Over Samsung

Samsung, traditionally one of Apple’s primary rivals in the US smartphone segment, held a substantially smaller share, with Apple’s portion being roughly five times greater. This gap underscores the growing preference for Apple’s devices among American consumers in recent months.

Industry analysts from Counterpoint Research highlighted this trend, attributing Apple’s success to its broad product lineup, strong brand loyalty, and ecosystem integration, which continue to appeal to a wide audience across the country.

While other manufacturers also participate in the US smartphone market, none have approached the scale of Apple’s penetration during this quarter. The sustained increase in Apple’s share marks the highest recorded level in the company’s history for the United States.

Looking ahead, the dynamics of the US smartphone market will remain closely watched as competitors aim to challenge Apple’s current supremacy and respond to evolving consumer preferences.

Apple captured 69% of the US smartphone market in Q4 2025, significantly outpacing Samsung as the market experienced modest growth.