Asus Halts Smartphone Production but Develops Large New Tablet

• April 22, 2026

Asus, the Taiwanese technology manufacturer widely known for its laptops and smartphones, has officially ceased production of smartphones as of early 2026. Despite stepping away from the smartphone segment, the company is continuing to pursue innovation in mobile computing, particularly in the tablet category.

New Large Tablet Project: Asus Pad

Recent reports reveal that Asus is preparing to launch a new tablet device, tentatively named the Asus Pad. Visuals of this upcoming tablet were published by technology news outlet Android Headlines, providing an early glimpse into the device’s design and form factor.

While detailed specifications have not been disclosed, the images suggest a sizeable screen experience, highlighting Asus’s intention to compete in the growing tablet market. The move aligns with Asus’s broader strategy to focus on segments where it can leverage its engineering strengths and potentially capture new audiences after stepping back from smartphones.

This shift mirrors industry trends where companies reassess product lines to focus on areas with higher growth or strategic importance. Tablets continue to serve multiple roles in both consumer and professional contexts, benefiting from increased demand for versatile computing devices that bridge the gap between laptops and smartphones.

Details such as pricing, release timelines, and specific hardware features for the Asus Pad remain undisclosed. However, the announcement serves as confirmation that Asus is not exiting the mobile device space entirely but is instead pivoting to form factors with perhaps greater market potential.

Asus’s decision to discontinue smartphone manufacturing was announced earlier this year and reflects changing priorities within the company. By channeling efforts into tablets, the company aims to meet evolving consumer needs and maintain a presence in the competitive mobile device industry.

Further updates regarding the Asus Pad and other forthcoming products are anticipated as the company progresses toward an official launch. Industry watchers will be observing how Asus positions this large tablet in an increasingly crowded market featuring offerings from established players like Apple, Samsung, and others.

Asus has confirmed it is ending smartphone manufacturing but is preparing to enter the tablet market with a sizable new device called Asus Pad.