Caviar Unveils Lionel Messi Edition of Samsung Galaxy Z Fold8 Ultra Ahead of Official Launch

• July 17, 2026

Caviar Unveils Lionel Messi Edition of Samsung Galaxy Z Fold8 Ultra Ahead of Official Launch

Luxury design brand Caviar has introduced an exclusive version of the yet-to-be-announced Samsung Galaxy Z Fold8 Ultra, featuring a distinct football-themed design centered around professional soccer star Lionel Messi. This announcement precedes Samsung’s upcoming Galaxy Unpacked event, where the new generation of Galaxy Z foldable smartphones is expected to be officially revealed.

Caviar, known for its bespoke customizations of high-end devices, is offering this special edition as part of its “Legends” series. The custom model incorporates a portrait of Lionel Messi, emphasizing the sporting theme and appealing to collectors and fans alike. Details regarding the device’s pricing were revealed in Russian rubles, suggesting a premium positioning in the market, though the exact price point has not been translated into other currencies.

The initiative highlights the growing trend of luxury brands collaborating with tech giants to produce unique editions of flagship devices, targeting niche audiences who seek exclusivity and personalization beyond standard mass-market offerings. While the Galaxy Z Fold8 Ultra itself has not yet been formally introduced by Samsung, Caviar’s early customization signals strong market anticipation for the upcoming release.

Samsung Galaxy Unpacked is scheduled for the near future, where official specifications, pricing, availability, and further variants of the foldable lineup will be unveiled. Until then, Caviar’s Messi-themed Fold8 Ultra stands as a precursor, blending advanced foldable technology with personalized design elements rooted in global sports culture.

Luxury brand Caviar reveals a special Lionel Messi-themed Samsung Galaxy Z Fold8 Ultra before the official Galaxy Unpacked event.