Google’s Fitbit Brand to Launch Screenless Fitness Band Competing with Whoop and Oura

• April 1, 2026

Google is developing a new fitness tracker under its Fitbit brand that notably omits a traditional display. This upcoming device is designed to compete with established screenless wearables such as those produced by Whoop and Oura Health.

Fitbit Enters Screenless Fitness Tracker Market

The tech giant’s move signals a strategic expansion of Fitbit’s portfolio into the screenless fitness band segment. Unlike Fitbit’s well-known models that feature touchscreens or LCD displays, this new product foregoes a screen entirely. Instead, it is expected to focus on fitness and health monitoring functionalities similar to the devices offered by Whoop and Oura, which emphasize wearable metrics without the distraction of a display.

By ditching the screen, the band aims to provide a slimmer, lighter profile that can be worn more comfortably throughout the day and night. This approach aligns with trends in the wearable market where continuous health tracking, sleep monitoring, and recovery metrics are gaining importance over real-time visual feedback.

While specific features and technical details have not been disclosed, industry observers anticipate the Fitbit device will retain core health sensors and incorporate advanced monitoring capabilities, possibly integrating with Google’s AI and software ecosystem for enhanced data analysis.

The fitness wearable market is becoming increasingly competitive, with brands focusing more on health insights delivered through unobtrusive devices. Fitbit’s entry with a screenless band is a clear response to the rising popularity of Whoop’s subscription-based model and Oura’s health-focused rings and bands.

This development marks a notable shift for Fitbit, which has traditionally relied on screen-equipped trackers. By targeting users who prefer minimalistic and discrete wearables, Google hopes to capture a segment of fitness enthusiasts and health-conscious consumers looking for continuous metrics without frequent interaction with device displays.

Details on pricing, availability, and exact launch timelines have not been made public. However, the announcement reflects Google’s broader investment in wearables and health technologies through Fitbit, continuing to build on its presence in the consumer health tech space.

Overall, the new Fitbit screenless fitness band is positioned to challenge current leaders in the niche of display-free fitness wearables, leveraging Google’s resources and Fitbit’s brand recognition to gain market share in the evolving health tracking landscape.

Google is preparing a screenless Fitbit fitness band aimed at rivaling Whoop and Oura Health’s wearable devices.