Hisense Launches First Shop-in-Shop Store in Moscow

• February 18, 2026

Hisense has opened its first branded shop-in-shop store in Moscow, marking a significant step in expanding the company’s physical retail presence in the Russian capital. This concept features a dedicated demonstration area designed to offer shoppers hands-on experience with some of the brand’s most innovative products.

Enhancing Customer Engagement Through Direct Interaction

The new shop-in-shop is located within the Gorbushkin Dvor shopping complex, providing an opportunity for visitors to explore Hisense’s offerings in a more immersive setting than traditional retail outlets. The establishment aims to bridge the gap between product discovery and purchase by allowing consumers to directly interact with devices before buying.

The launch was carried out in partnership with TechnoDomTV, a company supporting the initiative to create a compelling retail environment focused on consumer electronics. This collaboration highlights a growing trend in technology retail towards experiential shopping formats.

While specific product details and pricing have not been disclosed, the demo zone emphasizes Hisense’s commitment to showcasing its latest technology advancements. Potential customers can expect to encounter a range of items that reflect the company’s position in the global electronics market.

By establishing a shop-in-shop location, Hisense joins other tech brands adopting similar strategies to enhance customer engagement and brand visibility. This move not only caters to the demand for physical interaction with technology products but also helps foster stronger relationships with consumers through personalized experiences.

The store’s position within a prominent Moscow shopping center is poised to attract tech enthusiasts and everyday buyers alike, providing an accessible venue to explore the latest innovations from Hisense. As consumer preferences continue to evolve, this type of retail approach may become increasingly important for technology companies looking to differentiate themselves in competitive markets.

Hisense introduced its inaugural shop-in-shop store in Moscow, showcasing advanced products in a dedicated demo zone at Gorbushkin Dvor.