Tag: marketing

Midea has kicked off a large-scale summer campaign with interactive zones and prize giveaways, including a trip to China.

Russia’s antitrust agency plans to review telecom operators’ 5G promotions amid concerns over unimplemented technology claims.

Yusuf Mehdi, Microsoft’s executive VP and CMO with 35 years at the company, plans to leave in 2027 while continuing to promote key consumer products.

Logitech plans to increase spending on product development and marketing in gaming, AI, and corporate sectors despite global economic concerns.

Samsung Electronics names Lee Won-jin as new TV division chief as Chinese rivals intensify competition in the global television market.

Top AI startups OpenAI and Anthropic are increasingly recruiting marketing professionals to boost their product outreach amid the AI surge.

Apple appoints a new AI product marketing VP, aiming to strengthen Siri’s position amid competitive pressures in artificial intelligence.

Following Asha Sharma’s appointment, Microsoft discontinued the ‘This Is Xbox’ campaign to align gaming marketing with new strategic directions.

Samsung has secured a key court victory against TCL over misleading claims about TCL’s QLED TV technology.

AMD names Ariel Kelman as senior VP and chief marketing officer, focusing on global marketing efforts including data centers and AI strategies.

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