Vivo and iQOO Announce Selective Smartphone Price Increases Following Oppo and OnePlus

• March 16, 2026

Following recent price adjustments by Oppo and its subsidiary OnePlus, Vivo and its sub-brand iQOO have announced their intention to raise prices on select smartphone models. This move appears to be a continuation of a broader trend among smartphone manufacturers to increase costs, particularly impacting the budget segment of the market.

Selective Price Adjustments Ahead

While Oppo and OnePlus recently implemented price increases mainly targeting entry-level and affordable smartphones, Vivo and iQOO are set to follow suit within a few days. However, the price hikes from Vivo and iQOO will not affect their entire lineup, with some models remaining unchanged. This strategy suggests a measured approach aimed at balancing profitability with market competitiveness.

Consumers should note that these changes primarily focus on devices in the budget category, which historically have offered more price flexibility due to thinner profit margins. Increasing costs for components, logistics, and other operational expenses are likely drivers behind this collective industry move to adjust pricing.

The decision by Vivo and iQOO aligns with a recent wave of pricing updates within the smartphone industry, as brands reassess cost structures amidst fluctuating supply chain dynamics and economic factors. Although specific details regarding the scope and scale of the price increases were not disclosed, the announcement indicates a continuation of the trend affecting many users seeking affordable mobile options.

As competition remains fierce in the smartphone market, consumers can expect selective price adjustments from various manufacturers. Observers and buyers should monitor official communications closely to understand which models will be impacted and to plan purchases accordingly.

Vivo and its sub-brand iQOO plan targeted price hikes on some smartphones after Oppo and OnePlus raised prices in the budget segment.