VK Usage in Russia Sees Significant Uptick with Increased Video Viewing

• February 1, 2026

The social networking platform VKontakte (VK) experienced a notable rise in user engagement in Russia, according to data from Mediascope. In December of the previous year, the average time users spent on the platform increased by 20% compared to the same period the year before.

On average, Russian users were active on VK for 64 minutes daily, marking the highest average usage time across all social media platforms in the country. This surge reflects a growing preference for the platform among the Russian internet audience.

Growth Driven by Increased Video Consumption

Part of the increase in time spent on VK is attributed to higher consumption of video content on the platform’s VK Video service. The rise in video viewership aligns with broader trends in digital media where video content continues to drive user engagement and platform activity.

VK’s position as a leading social media platform in Russia remains strong, benefiting from its wide range of features and continued appeal to a diverse demographic. The increase in average session duration suggests deeper user interaction and a shift towards more immersive content experiences.

While the exact factors behind this growth were not specified, the data underscores VK’s resilience and adaptability in a competitive social networking landscape, particularly in the domestic market where international platforms face regulatory and market access challenges.

This trend highlights the importance of video as a key content format in the evolving digital ecosystem, potentially influencing the strategic priorities for VK and similar platforms aiming to capture and retain user attention.

Russian users spent 20% more time on VK in December, averaging 64 minutes daily, the highest among domestic social networks.