Affordable Apple Devices Drive Strong Preorder Demand in Russia

• June 15, 2026

Newly released Apple products, notably the MacBook Neo laptop and the iPhone 17e smartphone, have quickly gained popularity among Russian consumers. These budget-conscious offerings have become standout performers since preorder availability began on March 5, reflecting strong demand in the region.

Budget-Friendly Apple Models Lead Sales in Russia

According to data compiled by CDEK.Shopping and reported by Kommersant, the MacBook Neo accounted for 14% of all Apple laptop preorders in Russia during the initial sales period. The interest in this model underscores the appeal of more affordable options in the competitive laptop market.

The iPhone 17e has made an even more significant impact, comprising 34% of total Apple smartphone sales by preorder figures. This level of consumer engagement with a cost-effective iPhone variant highlights shifting preferences towards value-oriented devices.

While pricing details and broader availability timelines were not disclosed, the early preorder data indicates a successful response to Apple’s strategy to expand its product lineup with accessible alternatives.

The popularity of these new models suggests that Russian consumers are actively seeking technology products that balance brand reputation with affordability. This trend may influence Apple’s ongoing market approach and product development in the region.

Overall, the MacBook Neo and iPhone 17e have quickly become key entries in Apple’s portfolio for the Russian market, driving meaningful sales during the initial preorder phase and potentially shaping future purchasing patterns among price-conscious buyers.

Russia sees high preorder volumes for Apple’s budget-friendly MacBook Neo and iPhone 17e, dominating sales among Apple products.