Apple iPhone Sales Rise by 23% Despite Overall Smartphone Market Decline in China

• March 19, 2026

Reports from research firm Counterpoint indicate a notable shift in the Chinese smartphone market’s dynamics during the opening months of 2026. According to preliminary data covering January and February, the total volume of smartphone shipments in China experienced a 4% decline compared to the previous year.

Despite the overall downturn affecting the market, Apple demonstrated a contrasting performance with its iPhone lineup. The company achieved a significant increase in sales, recording a 23% growth over the same time frame. This growth in Apple’s sales is particularly remarkable given the broader contraction within China’s smartphone sector.

Market Trends and Apple’s Position

The early 2026 trends suggest challenges for smartphone vendors in China, where economic factors and consumer behavior may be influencing lower shipment volumes. While detailed statistics for the full first quarter are not yet available, the initial monthly data signal a tightening market environment.

Apple’s increased sales volume stands out as a notable exception in this context, highlighting its continued appeal in the Chinese market. The 23% rise in iPhone sales could reflect a combination of strong brand loyalty, effective marketing strategies, and perhaps the popularity of recent device launches.

Overall, while the Chinese smartphone marketplace appears to face a contraction at the start of the year, Apple’s growth illustrates its resilience and capacity to gain market share amid challenging conditions. Further data from the remainder of the first quarter and beyond will provide a clearer picture of the evolving competitive landscape.

Smartphone shipments in China dropped by 4% early in 2026, while Apple’s iPhone sales surged 23% during the same period.