Global Smartwatch Shipments Maintain Growth Momentum in Q1 2026

• June 19, 2026

Global smartwatch shipments experienced a 4% increase in the first quarter of 2026 compared to the same period last year, according to data from Counterpoint Research. This growth highlights the sustained demand for wearable technology, particularly models that offer advanced health monitoring capabilities.

The increase was primarily driven by Apple, whose products continue to capture a significant share of the premium smartwatch segment. Apple’s focus on health-centric features appears to resonate strongly with consumers seeking both functionality and quality in their wearable devices.

In addition to Apple’s strong presence, Huawei’s smartwatch lineup also played an important role in enhancing overall market demand. The brand’s ecosystem products have been well-received, encouraging users to upgrade their devices and contributing positively to shipment figures.

Premium Health Features Propel Market Expansion

The continued emphasis on sophisticated health tracking functionalities across the smartwatch industry has become a key growth factor. Consumers are increasingly prioritizing devices capable of monitoring vital signs and fitness metrics, pushing manufacturers to innovate and differentiate their offerings.

Overall, the steady 4% year-over-year growth during the opening months of 2026 suggests that smartwatches remain an attractive segment in consumer electronics. The combination of brand strength, especially from Apple and Huawei, and expanding health-oriented capabilities has helped maintain momentum despite a competitive and evolving market landscape.

While the report does not provide specific shipment numbers or pricing details, the positive trend underscores the importance of premium wearable technology and integrated ecosystems in driving consumer interest worldwide.

Worldwide smartwatch shipments increased 4% year-over-year in Q1 2026, led by Apple and premium health-focused models alongside Huawei’s expanding ecosystem.